During the first semester, all students will take Intro to Marketing, where they will examine both traditional and online marketing strategies. Students will also focus on analyzing and creating advertising materials, including branding, logo design, and advertising techniques. During the second semester, students will use the strategies and techniques learned in the first semester, and apply them to the specific concentration which they have selected. This course is designed to provide a basic understanding of marketing principles and how they work in the context of the fashion industry. Topics will include: Target markets, marketing research, consumer behavior, marketing mix, the history and evolution of fashion, the textile industry, color and design, fashion forecasting, wholesale markets, retail markets, branding, and distribution.
Quality Point Group: I
Open to Grades: 10, 11, 12